There are many products that sell nicely by themselves. It’s morning as the author writes this, so bacon comes to mind. Home sprinkler systems, chocolate bars and paper calendars are easily marketed as stand-alone products as well.
Even if your product or service has the ability to soak up the limelight by itself, think about complementary connections with other products that could boost its brand awareness and increase usage much further. In the world of consumer products marketing, tremendous gains can be achieved through a nicely positioned partnership of complementary products. Many times, marketing success can be found in simplicity, like combining eggs and Nutella® chocolate spread to make a delicious flourless cake.
In his New York Times blog, Nick Wingfield recently discussed advances in remote home automation through the partnership of a Wi-Fi applications company with a home sprinkler manufacturer helping to better manage water consumption. Fitness club franchise Snap Fitness has partnered with dozens of health insurance companies to offer membership discounts to policy holders, boosting club membership for the gym and reducing claims for the insurance companies.
What partnership could your company create to improve the reach or usefulness of your product? Below are three suggestions for developing effective product partnerships:
If your business is looking to partner with brands, product or services that compliment your own, we might be able to help. Contact us at firstname.lastname@example.org or by phone at 530.645.1636.