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Category: Design

You thought you understood disruption

by Tom LarsenMay 28, 2020 Design, Making Choices, Marketing, Operations, Organization, Planning, Sales 0

In the past, disruption in business terms was when a new entrant to an existing market was doing some aspect radically different. Airbnb was a new kind of lodging (instead of hotels/motels). Uber was a new kind of transportation option (instead of taxis/busses). Blockbuster and Netflix in their own ways were new ways to get […]

Change is a Constant

by Tom LarsenMar 4, 2020 Design, Making Choices, Marketing, Planning 0

This activity was almost entirely meaningless 25 years ago, yet now represents tens of millions of people doing things every minute of every day that were unheard of in 1995.

What is Quality?

by Tom LarsenFeb 26, 2020 Design, Making Choices, Marketing, Product Development 0

This means quality is rooted in the expectations of the person making the quality distinction. Think about that for a second amongst all the quality reports or online rating systems…

R.I.P. Navigation

by Tom LarsenFeb 12, 2020 Design, Marketing, Planning, Sales 0

Most websites lack the ability to guide a visitor to their destination and instead present a strip across the top of the home page that has lists of more pages where they MIGHT find more pertinent information relative to their visit