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Category: Planning

You thought you understood disruption

by Tom LarsenMay 28, 2020 Design, Making Choices, Marketing, Operations, Organization, Planning, Sales 0

In the past, disruption in business terms was when a new entrant to an existing market was doing some aspect radically different. Airbnb was a new kind of lodging (instead of hotels/motels). Uber was a new kind of transportation option (instead of taxis/busses). Blockbuster and Netflix in their own ways were new ways to get […]

6 ways to search for “New Normal” – plus a bonus

by Tom LarsenApr 29, 2020 Gratitude, Planning 2

A year ago I was just emerging from the crushing weight of having lost my spouse and best friend almost a year earlier. Over this entire period I have spent a lot of time trying to figure out what is the “new normal” for my life going forward. I even had the good fortune to […]

Change is a Constant

by Tom LarsenMar 4, 2020 Design, Making Choices, Marketing, Planning 0

This activity was almost entirely meaningless 25 years ago, yet now represents tens of millions of people doing things every minute of every day that were unheard of in 1995.

Are You Holding Yourself Accountable?

by Tom LarsenFeb 19, 2020 Making Choices, Operations, Planning, Product Development 0

No one would dream of waiting until the day before the wedding to plan and invite the guests. Yet, we know from our own experience that millions of people wait until Christmas Eve to shop for Christmas day.

R.I.P. Navigation

by Tom LarsenFeb 12, 2020 Design, Marketing, Planning, Sales 0

Most websites lack the ability to guide a visitor to their destination and instead present a strip across the top of the home page that has lists of more pages where they MIGHT find more pertinent information relative to their visit

6 Reasons It’s Time to Update Your Website

by Tom LarsenFeb 5, 2020 Making Choices, Marketing, Planning, Sales 0

Your site is compared to other sites not related what so ever to what you do. Not your competitors – the UNIVERSE. Like it or not, your entire business is….

The Journey and the Golden Gate Bridge

by Tom LarsenJan 29, 2020 Gratitude, Making Choices, Planning 2

This Bridge to me is the epitome of finding a creative and beautiful way to achieve numerous goals most people never think about. In this case

Cannabis from the Consumer POV

by Tom LarsenMar 20, 2019 Operations, Planning, Sales 0

Recently I’ve been studying the cannabis industry from the consumer point of view. With decades behind me owning and managing consumer product brands, I was curious to see how

Integrity – A Cornerstone of Trust

by Tom LarsenJan 30, 2019 Organization, Planning, Sales 4

The definition of integrity is generally the quality of being honest. I stretch the definition to “Do you and your business walk your own talk”? Are you doing what you say you will do, meeting the commitments

Starters and Finishers

by Tom LarsenAug 16, 2017 Making Choices, Planning 0

Starting and finishing are critically important to getting things done. How well do you know which role comes most easily to you?