Category: Planning

The value of experience; How soon do you want to be scalable?

by Tom LarsenApr 7, 2016 Marketing, Operations, Organization, Planning, Sales 0

Recently I worked with an entrepreneur who continually asked me how old job candidates were as they were considered for positions in his company. His concern was about the “culture” that he was creating and would not admit it, but, did not want older people in his company. His perspective was driven by money and moldability. Young, inexperienced people are less expensive than older people.

What is it exactly you want?

by Tom LarsenDec 9, 2015 Organization, Planning 0

The measure of how badly you want something, in my opinion, starts with actually identifying what it is you want.

Process vs. Results

by Tom LarsenNov 11, 2015 Operations, Organization, Planning, Product Development 1

The very first lesson in owning your own business is the sooner you can become results focused and stop being process focused, the sooner you can achieve the results that you so desperately want to create.

Time Saver: the item number

by Tom LarsenOct 14, 2015 Operations, Planning, Product Development, Sales 0

Everyone from your customers, to your vendors, to your website, to your sales people, to the reports you create will be driven by item numbers and the item number sort.

Time saver – image management

by Tom LarsenSep 9, 2015 Marketing, Operations, Planning, Sales 0

If you’re in the consumer product world, the BEST thing that can happen is to have lots of people use your photos without needing to hunt you down or ask your permission.

Time saver – email controls

by Tom LarsenAug 19, 2015 Organization, Planning 0

Your time will be disappear like sand in an hourglass if you don’t get these addresses all lined up. If you already have an overloaded personal email box, create a new one.

School is easy – Building a business is hard

by Tom LarsenAug 12, 2015 Organization, Planning 0

When you were in school, whether you recognized it or not, your entire world was prepared for you. Before each term, you knew where to go, when to show up, the reading material you would need. You knew…….

Be relevant to the buyer

by Tom LarsenAug 5, 2015 Organization, Planning, Sales 0

Every retailer fundamentally has 5 pillars to how they position themselves which in turn generates their traffic – Location, customers, product mix, service and price.

Scalability – What is it?

by Tom LarsenJul 22, 2015 Operations, Organization, Planning 0

As a core tenet of our business rationale, scalability, I discuss scaling a business often. I have learned through the experience that scalability does not have the same meaning to all business owners.

Identify the opportunity first with everyone

by Tom LarsenJul 15, 2015 Marketing, Organization, Planning, Sales 0

A good buyer is looking for products she can sell, not use personally. That means products that her Customers will want to buy. It’s about the money after all.