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Category: Sales

You thought you understood disruption

by Tom LarsenMay 28, 2020 Design, Making Choices, Marketing, Operations, Organization, Planning, Sales 0

In the past, disruption in business terms was when a new entrant to an existing market was doing some aspect radically different. Airbnb was a new kind of lodging (instead of hotels/motels). Uber was a new kind of transportation option (instead of taxis/busses). Blockbuster and Netflix in their own ways were new ways to get […]

R.I.P. Navigation

by Tom LarsenFeb 12, 2020 Design, Marketing, Planning, Sales 0

Most websites lack the ability to guide a visitor to their destination and instead present a strip across the top of the home page that has lists of more pages where they MIGHT find more pertinent information relative to their visit

6 Reasons It’s Time to Update Your Website

by Tom LarsenFeb 5, 2020 Making Choices, Marketing, Planning, Sales 0

Your site is compared to other sites not related what so ever to what you do. Not your competitors – the UNIVERSE. Like it or not, your entire business is….

Cannabis from the Consumer POV

by Tom LarsenMar 20, 2019 Operations, Planning, Sales 0

Recently I’ve been studying the cannabis industry from the consumer point of view. With decades behind me owning and managing consumer product brands, I was curious to see how

Integrity – A Cornerstone of Trust

by Tom LarsenJan 30, 2019 Organization, Planning, Sales 4

The definition of integrity is generally the quality of being honest. I stretch the definition to “Do you and your business walk your own talk”? Are you doing what you say you will do, meeting the commitments

Make it simple

by Tom LarsenJul 19, 2017 Marketing, Operations, Planning, Product Development, Sales 0

How good a job you have done making your processes simple for your people or your customers is determined not by how wonderful you think it looks from the inside. The quality of the simplicity is determined by the ease with which the user can get done what they need to get done for them to progress.

Who is your Customer?

by Tom LarsenJun 21, 2017 Marketing, Operations, Organization, Sales 0

Making a great product is the minimum standard to be in business. Many founders and creators think that is the entire goal of the business. They are correct that this is the top priority. But,

Transactions vs. Relationships

by Tom LarsenJan 25, 2017 Making Choices, Marketing, Sales 0

Shifting your marketing approach to creating relationships makes a transaction the natural destination of where a relationship goes.

The value of experience; How soon do you want to be scalable?

by Tom LarsenApr 7, 2016 Marketing, Operations, Organization, Planning, Sales 0

Recently I worked with an entrepreneur who continually asked me how old job candidates were as they were considered for positions in his company. His concern was about the “culture” that he was creating and would not admit it, but, did not want older people in his company. His perspective was driven by money and moldability. Young, inexperienced people are less expensive than older people.

Time Saver: the item number

by Tom LarsenOct 14, 2015 Operations, Planning, Product Development, Sales 0

Everyone from your customers, to your vendors, to your website, to your sales people, to the reports you create will be driven by item numbers and the item number sort.