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Category: Sales

Why distributors are not Plan A to get into U.S. retailers

by Tom LarsenJan 21, 2015 Marketing, Planning, Sales 0

Distributors in the U.S. are by and large completely on the supply side of the path to retailers. That is to say, they do not create demand from retailers, nor are they very good at placement of new brands.

CES 2015 – The need for speed

by Tom LarsenJan 14, 2015 Marketing, Operations, Organization, Planning, Product Development, Sales 2

Being best at what you do is incredibly important, however, being best will be defined by the market acceptance, not the developer.

Defining discipline

by Tom LarsenJan 7, 2015 Marketing, Operations, Organization, Planning, Sales 3

It requires a change in mind set so that the habits of the past are broken and the habits of the future are embedded. That takes real psychological effort, which statistically anyway, at least 80% of the new gym members are just not ready to confront – themselves.

New Year’s Eve – Determine the year ahead

by Tom LarsenDec 31, 2014 Marketing, Operations, Organization, Planning, Product Development, Sales 0

My preference is to determine where I want to go and head in that direction. In that case, I become determined. It is with this determination that opportunity will become more visible as I look only for the things that will get me closer to my destination and turn me away from the things that move me away from my destination.

Will Santa fill your wish list?

by Tom LarsenDec 24, 2014 Marketing, Operations, Organization, Planning, Sales 0

If you found yourself with a list of unfulfilled wishes for the past year, now is exactly the time to look deeply into your own efforts and figure out how not to repeat them.

Crowdfunding is no panacea

by Tom LarsenDec 17, 2014 Marketing, Operations, Organization, Planning, Product Development, Sales 0

Lots of product developers are convinced that if they do a crowdfunding campaign of some kind at Kickstarter or Indiegogo, that their golden path to success will lay itself out before them. For many that turns out to be the yellow brick road to a meeting with the Wizard of Oz, whom we all know […]

Email does not equal a conversation

by Tom LarsenDec 10, 2014 Marketing, Operations, Planning, Sales 0

When you want to get to a buyer or you want to step into someone’s space, you don’t want your very important message to be seen “at the recipient’s convenience” and seen through pixels.